Join us October 16-18, 2019 for the Annual Conference, Trade Show & Philo Festival of Media Arts Award Ceremony in Wyoming/Kentwood, Michigan! Hosted by WKTV! We hope to see you all there! Networking opportunities will include:
- A networking & legislative brunch at WKTV Studios from 11am-2pm on Wednesday, Oct. 16. Sponsored By Leightronix, Inc.!
- A networking social at Founders Centennial Room from 6-9pm on Wednesday, Oct. 16. Sponsored by Municipal Captioning!
- A Keynote Block Party at WKTV Studios from 12:30-2pm on Thursday, Oct. 17. Sponsored by WKTV!
- The Philo Festival of Media Award Ceremony from 7-10pm at City Flats Ballroom on Thursday, Oct. 17. Sponsored by Comrex!
- Sessions and Speaker info. TBA!
VOICES is WKTV’s oral history project, now entering it’s 3rd year. VOICES takes place in a fully restored Airstream trailer that is the setting for sitting down, relaxing and telling us your PEG story. When did your PEG center start? What were some of the milestones? What are some of the best and worst stories of your existence. Some PEG facilities are approaching their 50th anniversary, so whatever your age, your PEG story is part of the WHOLE story. The story of communication; of community; of bridging the digital divide; the story of PEG is the story of us.
The VOICES project will be ongoing in the Airstream trailer for the three days. We’re going to set times for recording your PEG facilities history. NOW is THE time to do it, especially with our challenges ahead.
Can everyone let me know right here if we can get at least a few PEG stories down.
How it works is you have someone sit with you and do a conversation. In this case it will be a conversation about your history as a PEG facility. We can have as many as four people fit in the diner booth in the Airstream. There are three small cameras and microphones and the conversation just goes from there.
It’s been a wonderful program here and I think you’ll all like it.
Here is a link to the Voices website and Facebook page where all the stories are published.
We can do one session each day.
Wednesday at 3pm
Thursday at 1:00pm
Friday at 11am
The Central States Region Alliance for Community Media is looking for a Community Media Station to host the 2020 Conference & Trade Show. If you’re interested in showing off your facility and networking with like minded people please contact Alysha Schlundt-Bodien by emailing ASchlundt-Bodien@a2gov.org.
Hotel Accommodations- Hampton Inn by Hilton Grand Rapids South: Individual must books their own reservation. Call Hampton Inn by Hilton reservations line at 1-800-HILTONS or call the Grand Rapids South Location directly at 1-616-261-5500, and mention CSACM to be placed under the room block. Room rate is $118+tax a night for either a King or Double Queen Room. Hampton Inn by Hilton includes complimentary breakfast daily from 6-10am and high speed WIFI.
Building a Community News and Journalism Operation
Presented by the “WKTV Journal” newsroom staff (Tom Norton, Joanne Bailey-Boorsma, Ken Norris) and GRCMC’s citizen journalism project, “The Rapidian” (Linda Gellesh, George Weitor and Ted Deidrich).
With the slow death of community based news publications, now is the perfect time for community media centers to step in and fill the void! While relevancy of your community media facility is the new challenge for all media, nonprofit and for profit everywhere; this seminar focuses on creating a community news or citizen journalism operation. You can significantly increase the relevancy of your community media facility which can aid in building relationships throughout your area.
This workshop will look at funding resources, educational resources for community journalists, using the paradigm of paid staff versus volunteers, operating a newsroom on a daily basis, ensuring cross-platform content delivery and the steps you can take to keep the operation fresh and innovative.
Joanne Bailey-Boorsma Managing Editor – WKTV Journal
During the course of Joanne’s thirty-plus career, she has worked in about every aspect of the news industry, from reporter to photographer to managing editor. Through those various positions, Joanne has gained a strong skill set in developing and maintaining local news sites. She graduated in 1989 with a degree in journalism from Michigan State University and has been part of the movement to help change and redefine what news is and how it is consumed. Having worked with WKTV for the past several years, she believes that peg stations are an important key in getting fair and accurate information out to the general public.
K.D. (Ken) Norris is a managing editor at WKTV Community Media’s WKTV Journal newsroom. His duties include online print, short and long-form video production, the producer and moderator of the WKTV Journal In Focus community affairs video program, and coordinator and producer for the station’s high school sports efforts. He has more than 30 years experience as a journalist, freelance writer and creative fiction writer. He has a Bachelor of Arts in Journalism degree from Humboldt State University, Arcata, Ca.
Tom Norton has spent his professional career in broadcast production for community media, local affiliate and network production. A writer and filmmaker as well, Tom believes that storytelling in all of it’s forms is the most important component of media creation. As the General Manager of WKTV since 2000, Tom has built the once television-only facility into a thriving hub of community media creation thrown throughout the region and the state. WKTV (Wyoming-Kentwood Television) now encompasses the full breadth of community media content creation with cable television (WKTV), on line streaming (WKTVLive), podcasting (The Whole Picture) digital cinema (WKTV Cinema), a community newsroom operation (WKTV Journal) and an oral history project (Voices) that is the only one of it’s kind in the central states region.
Linda Gellasch has been with Community Media Center since 2001, transitioning her career as a News & Editorial journalist to Nonprofit Community Media. With a passion for information and democracy, and a love for Community Media Center in particular, her role as CMC’s Executive Director has brought together two worlds of interest. Gellasch also serves on various nonprofit boards, opening up opportunities for partnership relationships for Community Media Center.
George Wietor has been with Grand Rapids Community Center for 11 years, joining the team as New Media Planner in 2008. As New Media Planner, George has coordinated the development and launch of a variety of the Media Center’s grant-funded “special projects.” These projects include The Rapidian, an online platform for citizen journalism, and Elevating Voices, a multi-location media education and video storytelling project. Today, George works with the Web Development team as UI/UX designer and front-end developer and maintains continued support of The Rapidian as the sole developer and interim lead content editor.
Building a Business with Intentionality: the Story of Little Space Studio
Presented by Alysha Lach, Illustrator and Designer
Creating art access and spaces to learn and grow as a creative isn’t just for a non-profit model. What turned out to be an experiment with a small rental space has grown in three years to be something transformative and uniquely valuable for the creatives of Grand Rapids. These are the lessons I am learning as I build a business to serve its community first, and how profit often follows intentional design. This season will help you expand your stations space and grow your membership.
BIO: Alysha Lach White is a multi-faceted visual communicator of many mediums often taking forms like graphic recording, UX/UI-influenced concept design, high-fidelity storyboards, and concept art for production. She is a firm believer that visuals can build bridges of communication as well as be used to give voice to even the most difficult ideas. In 2017 Alysha founded Little Space Studio, a coworking space designed for professionals in creative fields. Intentional amenities and a comfortable non-corporate atmosphere means creative professionals can utilize the space for all facets of business, while contributing to a meaningful and inclusive community. Arts and technology access is always at the core of Little Space Studio’s mission. In mid-2019, the studio launched a podcast/audio recording initiative designed to be accessible and affordable for those wishing to record, edit, and produce unique audio content.
FCC Public Policy & Discussion
Presented by Mike Wassenaar, National ACM CEO, & Mike Watza, General Counsel for PROTEC
Learn about recent National & State public policy events and information that will affect your stations and what’s coming next. Hot topics include; FCC FNPRM, Small Cells, 5G, closed captioning, channel slamming and more!
Mike Wassenaar works with the Alliance for Community Media in Washington DC (www.allcommunitymedia.org), where he represents and advocates for Public, Educational and Government Access organizations and channels and the communities they serve. Prior to working with ACM, he was Executive Director of St Paul Neighborhood Network (SPNN), the non-profit community media and technology center that provides Public and Educational Access services for Saint Paul, MN. Under his leadership, the organization has doubled in size in ten years and diversified its revenue sources. Among other achievements, he helped create and lead the AmeriCorps Community Technology Empowerment Project, which provides digital literacy education to Twin Cities residents, and is a model for the Digital Literacy Corps articulated in the FCC’s National Broadband Plan. Mr. Wassenaar has a background in Public and Community Radio, and was a reporter, news director and program director for stations in Madison, WI and Minneapolis-St Paul before his tenure at SPNN.
Michael J. Watza is Co-Chair of the Governmental and Commercial Litigation Practice Groups at Kitch, a full service Law firm based in Detroit, with offices in Lansing, Marquette, Mt. Clemens, Chicago, Ill. and Toledo, OH. Mr. Watza’s practice provides litigated, legislative and regulatory solutions on behalf of municipal, non profit and private sector clients concerning Complex Litigation, Governance Issues, Telecommunications and Energy. Michael has represented clients in State and Federal trial and appellate courts across Michigan as well as attended to regulatory matters before the Michigan Public Service Commission, Michigan Tax Tribunal, Department of Labor and Economic Growth and the Federal Communications Commission. Michael has represented clients in the halls of the Michigan Legislature and Congress through negotiation, drafting and testimony regarding legislation on various issues including electric transmission line siting, telecommunications, cable, pipeline regulation, the formation of inter-governmental authorities and tort reform.
Michael also serves as General Counsel to PROTEC and the Mobile Technology Association of Michigan, is a member of the NATOA National Board, the Michigan Gaming Control Board, Covenant House Central School Board in Detroit, Chairman of the Novi EDC, Chairman of Attorney Grievance Commission Grievance Panel #9, Immediate Past Chairman of the Administrative Law Section of the State Bar and Council Member of the Public Corporation Law Section of the State Bar.
Hosting a Show…..What an Adventure!
Presenter by Bonnie Gabowitz.
The host of a TV show is the pivoting point to what makes a program interesting and inviting. Hosting a show can have its challenges! With a light-hearted approach to reviewing our own experiences and viewing segments from various shows, we will consider what works and doesn’t work, how we can fine-tune our skills, and ways we can become more enthused about the experience.
Bonnie Gabowitz, Presenter, will share her own experiences and insights during the group’s discussions. You will walk away with an enhanced list of suggestions and a pumped-up attitude for being the best that you can be. Future hosts will get a head start in knowing how to prepare and be ready for their first experience. Are you feeling intimidated? Bonnie will cover the three stages of successful interviewing and show you how to feel more confident throughout the whole experience.
BIO: Bonnie Gabowitz began her producing and hosting career thirty years ago when she created several cable TV series of public interest in Westchester, NY, and won the Clarion Award by the Public Relations Society of America for a non-professional’s efforts in educating the public. Now a retired teacher living in Ann Arbor, she has just finished her fifth year hosting the CTN TV series, Ward Talk, a monthly presentation of the council members’ and the mayor’s efforts and viewpoints in making Ann Arbor a vibrant place to live. Ann Arbor’s City Council recently elected her to the Cable Communications Commission.
Marketing Community Media: Build Positive Impressions While Making Lemonade
Presented by Tom Norton, Executive Director of WKTV
For decades, community media facilities have relied on word of mouth to market their facility. It works, but only to a point. Resources limited? Equipment not the best? Not enough cash flow? You can still achieve positive results; from forming strategic relationships with talented pros to initiatives that discover diamonds in the rough, this seminar can help you re-focus on the assets your community probably has just outside your door. This seminar also teaches you marketing basics and utilizing multiple platforms in not just getting the word out about the facility, but also building the impression that your community media center is the best game in town.
BIO: Tom Norton has spent his professional career in broadcast production for community media, local affiliate and network production. A writer and filmmaker as well, Tom believes that storytelling in all of it’s forms is the most important component of media creation. As the General Manager of WKTV since 2000, Tom has built the once television-only facility into a thriving hub of community media creation thrown throughout the region and the state. WKTV (Wyoming-Kentwood Television) now encompasses the full breadth of community media content creation with cable television (WKTV), on line streaming (WKTVLive), podcasting (The Whole Picture) digital cinema (WKTV Cinema), a community newsroom operation (WKTV Journal) and an oral history project (Voices) that is the only one of it’s kind in the central states region.
Onset Knowledge – Production Algebra Bootcamp
Presented by Michigan Production Alliance’s Mark Adler.
The Interactive session will provide more than just an overview of what is expected of Production Assistants on corporate, commercial or film sets.
It will include a set and client etiquette, as well as use of radios and forms. Q&A during the presentation creates an electric feeling that you can walk onto these sets strong, on your first day. This ebook is the basis of the session: https://www.kobo.com/us/en/ebook/production-algebra-a-handbook-for-production-assistants.
BIO: Mark Adler has morphed his passion of making films and training over a long multifaceted career which includes roles on corporate, commercial and feature film productions. He has found himself on the cutting edge of his craft using new technology to tell stories, capture events or assist the creative team on a number of projects. A fine writer, he translated that creative ability into television and film production. These strong skills have been honed further by training others in courses and seminars. Through his relationships and experience Mark has become a leader, business owner, event planner, an author (“Production Algebra, a handbook for production assistants” 2009 – Volume 2 ebook June 2018) and a public speaker.
Podcasting in Your Media Center
Presented by WKTV Podcast Production Coordinator, Gene Gregory. Spanning nearly 30 years in radio broadcast as a producer of content for stations throughout the Midwest, Gene joined the WKTV staff in 2012 and now coordinates over
It’s everywhere! It’s everywhere! Podcasting is exploding like a supernova across the media landscape. If your media center isn’t doing podcasts yet, find out how you can plug into this new paradigm of participatory media and get going! In this seminar we will share the process used to set up the very successful podcast service at WKTV. Incorporating new talent; equipment needs, garnering hosts and program ideas, the production process and what to do once the podcast is complete. The workshop will also touch upon different approaches used to incorporate podcasts across media platforms such as television, social media, news and radio, including scripted fiction podcasting. As a bonus, we will have several of our more popular podcast hosts on hand to share their personal experiences to create successful programs.
If you’re serious about expanding your community media universe, this is a workshop you don’t want to miss!
BIO: Gene Gregory is a 35-year veteran of media production and promotion with on air and behind the scenes experience in radio, television and live internet streaming. He was brought in to initiate and grow WKTV’s podcast service as part of the Journal website. He was tasked with creating a podcast location, solicit podcast hosts and assisting them in the promotion of their shows on social media. In the 5 months’ which the service has been offered WKTV has produced well over 100 podcasts from 20 different hosts. And that number continues to grow.
Remote Mobile Production – WKTV
Presented by WKTV in conjunction with Ferris State University’s Bill Jung and joined by Allan Dodds of Hudsonville Community Media.
Television production still cuts a “presence” when it is on the scene and being on a large scale television “set” whether it’s the high school football game, the 4th of July Parade or a special events production is important the volunteers; so it makes sense to invest in “making it bigger.” Using Black Magic’s ME2 switcher with macros and the Ross Xpression graphicssystem, community media pros Bill and Allan take you through the steps to making it bigger, but better and what pitfalls to watch out for.
Davin Harsila has been a Production Coordinator at WKTV since 2000. In that time he has co-produced the extensive roster of WKTV sponsored productions from weekly high school sporting events, to the classic car show, DreamWheels to the annual Eclipse Awards. Often engineering coordinating as many as 10 cameras on some of these live shows, Davin coordinates with other WKTV staff to maximum use of the mobile unit.
Bill Jung is a television engineer working at Ferris State University supporting the Television and Digital Media Production program where he also teaches as an adjunct faculty member. Bill has over 40 years of television production experience including 12 at Amway Corporation and over 15 in equipment sales. His association with WKTV started in 1982 as a volunteer and decades later as a staff member doing live production and engineering. In addition, Bill does contract work on a number of large productions throughout the year.
Film/Interview Lighting Workshop
Presented by WKTV
Achieve the right look and light on your next interview set with simple tools that can help make every elected official see the value of your operation.
Youth Media: Mastery or Mystery
Presented by Ted Diedrich; GRTV, Mark Monk; PMN, Tom Morris; Access Vision
Reading, Writing, & Arithmetic are just the starting point for today’s youth. Being literate has gotten more complex in the last 20 years. This workshop will focus on youth media literacy, various educational environments for youth and ‘their’ media, along with long term goals that P.E.G. centers should work toward when working with young people. Bring your examples and take lots of notes; this should give you plenty of things to take back and hopefully implement back at your center.
Mark F. Monk- For more than thirty years, Mark F. Monk has been working in the video industry. After graduating in 1987 from Western Michigan University, he went to work for the local CBS affiliate, an industrial video company, and currently holds a valid Vocational Training certificate from the State of Michigan in Radio and Television Production. He is currently the operations manager of the Public Media Network and station manager for WKDS 89.9FM a hybrid educational and community radio station. In 1990, Mark started teaching workshops at PMN, which sparked his aspirations to teach. After years of working with area high schools to offer television production instruction to teenagers, Mark has been teaching beginning and advanced classes to students from eighteen area high schools each day for over 20 years.
Ted Diedrich has been with the Community Media Center for 18 years, starting as an editing intern and working his way up to GRTV Station Manager. His passion and dedication to the organization stems from a lifelong belief that the power of art and story, when given a platform, can build understanding and appreciation between communities and cultures. His degrees in Mathematics and German, evince his varied interests which also include, camping, soccer, and board games.
Tom Morris is The Playback and Facility Coordinator at AccessVision in Battle Creek, MI. He has over 7 years of experience in the Video Production and Editing Field. He collaborates and partners with local schools in Battle Creek in a variety of video projects including The Battle Creek Middle School Film Camp, Channel 56 News and The Believe in Battle Creek Short Film Festival. My favorite parts of making videos is the creation process from beginning to end. I enjoy keeping up with the trends and advances in technology and mobile film creation. I am very passionate about sharing what I have learned through the years to volunteers and students. And teaching them various ways to use the technology and tools they carry with them everyday to create and tell their visual stories. Tom is an Apple Teacher, and A Final Cut Pro X Certified Professional in FCPX 10.3
Strategic Leadership and Change in Community Media
Presented by Matt Schuster, PMN
Community media is in a time of transition and change. How can we use strategic leadership to guide our organizations to be innovative? What does community engagement really mean for media centers? Are there ways to move an organizational culture forward? How do we build a sustainable organization? We’ll explore these questions and how you can use a strategic framework to guide your media center all while keeping focused on why we do what we do.
Matt Schuster is the Executive Director for Public Media Network and has been working in the field of community media for more than 20 years. Most recently, Matt served as the Executive Director of TV Santa Barbara, a nonprofit media arts center. Previously, Matt was the Multimedia Services Supervisor for Louisville Metro Government where he led MetroTV to repeated recognition for Overall Excellence in Government Programming. Matt has also worked as the Cable Television Coordinator for Lake County, Illinois, and Meridian Township, Michigan and was responsible for their government media operations and cable communications policy. Both operations were also recognized for Overall Excellence in Government Programming during his tenure.
Matt served on the National Board of Directors of the Alliance for Community Media (ACM) for 6 years, and was the Board Chair for two of those years. Matt has served on various regional boards for the Alliance for Community Media and currently serves on the national Board of Directors of The Foundation of the Alliance for Community Media. The Alliance for Community Media recognized Matt with the National Buske Leadership Award in 2013. Matt has taught media production at Antioch University Santa Barbara and Bellarmine University in Louisville. Matt has a graduate certificate in Nonprofit Leadership from Fielding Graduate University, a Master’s Degree in Media Arts from Michigan State University, and a Bachelor’s degree from Western Michigan University.
Community Radio & The Changing Media Times: Keeping the focus on ‘local’ and supporting our artists
Presenters by Community Media Center’s radio station 88.1FM WYCE Station Manager Hayes Griffin, along with Executive Director Linda Gellasch
This session will cover WYCE’s unique music format that has been the identity of the station for more than 30 years, and how the station has evolved during that time to remain relevant to the local community while also streaming to the world.
- How relevant is Radio as a media outlet?
- How do you serve as a vital partner for your community?
- How does a local radio station find funding?
BIO: Hayes Griffin hails from Ohio. He graduated in 2010 from Denison University where he majored in music. He was heavily involved with the bluegrass music program there, which he calls his favorite genre of music. In 2012, he completed graduate school at the New England Conservatory of Music in Boston. For nearly four years after, he toured with Canadian fiddle player April Verch. After he finished touring in 2015, he played in a couple bluegrass bands. Hayes brings collaborative and innovative energy to WYCE, to build on past successes and reach into new areas of serving the Grand Rapids community.
P.E.G. Access Without Cable Channels; Will You Survive?
Townhall style, open forum about the future of Public, Educational and Government Access.
- What funding is there beyond franchise fees?
- How to schedule without cable channels?
- Can you produce content without cameras?
These are many more topics ripped from the headlines we’ll be discussed during this open format discussion.
Creating Videos with your iPhone/iPad with Tom Morris
It use to cost tens to hundreds of thousands of dollars to create videos and movies. Within the last ten years, the advancements in smart phones and tablets has changed the paradigm of creating videos.
What once was a very cost prohibitive field has now been democratized thanks to apps and cameras that are built right into these devices.
In “Creating Videos with your iPhone/iPad” we will discuss the fundamentals of mobile film making as well as the process of producing a video from beginning to end on your iPhone/iPad using native iOS and speciality apps, and gear designed for mobile film making.
BIO: Tom Morris is The Playback and Facility Coordinator at AccessVision in Battle Creek, MI. He has over 7 years of experience in the Video Production and Editing Field. He collaborates and partners with local schools in Battle Creek in a variety of video projects including The Battle Creek Middle School Film Camp, Channel 56 News and The Believe in Battle Creek Short Film Festival. My favorite parts of making videos is the creation process from beginning to end. I enjoy keeping up with the trends and advances in technology and mobile film creation. I am very passionate about sharing what I have learned through the years to volunteers and students. And teaching them various ways to use the technology and tools they carry with them everyday to create and tell their visual stories. Tom is an Apple Teacher, and A Final Cut Pro X Certified Professional in FCPX 10.3
Beyond the Rock Secrets to Success
This session is presented by the Rockford High School broadcasting program, Beyond The Rock. It will be led by instructors Kris DeYoung and Jason Springer as well as a student panel of 5 students on their student run executive crew. The content will focus on how the program has developed into one of the most successful high school broadcasting programs in the state. Topics will include program secrets to success, program structure, community connection, sports broadcasting, online presence, social media, and the connection with local cable programming. The first portion will focus on a presentation by the program and end with a time of questioning for the panel of staff and students.
Kris DeYoung is the classroom instructor for Beyond The Rock, the video production and broadcasting program at Rockford High School. This is his tenth year with the program. He works with his students to help create a student run broadcasting program centered on the art of quality storytelling. He is married to his incredible wife and is the father of five small children who keep him on his toes. His passion is living a great story and helping others share their own.
Jason Springer started his broadcast career in a small studio in Rockford High School. Along with six other students he approached the school’s new media specialist with a mission to learn broadcasting. They started a weekly news program called “Week in Rockford.” After graduation, Jason moved to Southfield to attend Specs Howard School of Broadcast Arts. There, he fell in love with directing and lighting for video. Once he graduated from Specs Howard Jason knew he couldn’t stay away from the west side of Michigan. His first job was at WZZM 13 as studio crew. From there he travelled to Great Lakes Video Services, quickly moving into management of the small production/duplication company. Then a call came from his old teacher who was leaving her position and requesting Jason return to his high school as a full time staff member. Twenty years later his job has evolved into Rogueview Community TV manager and Beyond the Rock classroom technician. He instructs students in videography, editing, and live production. In his tenure at RHS, the students have brought home 10 MABF Station of the year awards.
Social Media Panel with the Pros-
Presented by Mike Yoder, Rick Jensen, Paul Matthew & Tom Norton
Likes and follows and online interaction have become the currency for many media outlets and community media and PEG operations are no different. Join this social media panel discussion with the pros and learn how and why social media is the powerful “coin of the realm” in media sharing and creation. It goes beyond the occasional “boost” of a post. Learn how by setting up social media advertising accounts you can significantly enhance the reach and impact you have in your community!
Rick Jensen has worked on the PR Team at Spectrum Health for five years. He is responsible for promotion of Helen DeVos Children’s Hospital and the Continuing Care service lines. Prior to working at Spectrum Health, he was Communications Manager at Davenport University. He also worked for Seyferth PR and Frederik Meijer Gardens in similar PR related capacities. He is an avid social media addict who enjoys cooking and summers in Michigan with his partner and two cats. Rick holds a master’s degree in management from Davenport University and a bachelor’s degree from Grand Valley State University in Advertising and Public Relations. He is past president for the West Michigan chapter of Public Relations Society of America (PRSA) and leads PR efforts for Festival of the Arts in downtown Grand Rapids in his spare time. Rick was honored by the Grand Rapids Business Journal in 2016 as a 40 under Forty honoree – a list of up and coming local business professionals under the age of 40 – and was also awarded PR Professional of the Year in 2017 from West Michigan PRSA. A few noteworthy stories he is responsible for have landed in the Today Show Online, Inside Edition, Parent’s Magazine, People Magazine, the Detroit Free Press, Michigan Radio, and more.
Paul Chittenden. Paul graduated from Davenport University with a Bachelors in marketing. He started a video production business fresh out of school using social media marketing to power his sales pipeline.
Michael Yoder- Lead Communications Specialist (Social Media). Michael is the Lead Communications Specialist on the MarTech team at Spectrum Health System. He has been in this role since 2013 overseeing Spectrum’s social media (paid and organic) presence. This includes 50+ channels spanning Facebook, Instagram, Twitter, LinkedIn, YouTube, Vimeo, Pinterest, SlideShare and Snapchat. Additionally, Michael works with Spectrum’s strategic partners – Hootsuite and NTT Data/Brandwatch – to maintain the enterprise tools used for publishing, monitoring and reporting on Spectrum’s activity on social media. This includes partnering with PR, marketing ops, internal comm, regional hospitals, patient relations, patient finance, the foundation and other areas of the organization on campaigns, key initiatives, issues and crises. Michael has a BA in Speech & Communications with a minor in PR from Geneva College. He also has an MA in Communications from Western Michigan University. In addition to his role at Spectrum, Michael organized and runs a business networking group of 16,000+ people on LinkedIn called LinkedUp Grand Rapids.
Vendor & Sponsorship Opportunities:
As we prepare for this exciting event, the Board of Directors wants to extend the invitation to you to join us as a vendor!
Conference vendor packages include ($300 value):
- Introduction to your business during the opening plenary
- Table/booth space at the conference
- Display your company banner for duration of the event
- Designated “meet with vendors” time during conference
- Access to our attendees list
- Company logo and link on website
And we’re ecstatic to announce our event sponsorship opportunities! Sponsorship packages include; Gold, Silver & Bronze (pricing varies $500-$2000) and opportunities include:
- * A networking & legislative brunch at WKTV Studios from 11am-2pm on Wednesday, Oct. 16. Sponsored By Leightronix, Inc.!
* A networking social at Founders Centennial Room from 6-9pm on Wednesday, Oct. 16. Sponsored by Municipal Captioning!
* A Keynote Block Party at WKTV Studios from 12:30-2pm on Thursday, Oct. 17. Sponsored by WKTV!
Attendees of our events include staff, volunteers and students of Community Media Centers within our four state region; Michigan, Indiana, Ohio & Kentucky. If you’re interested in participating in these opportunities, please contact Alysha Schlundt-Bodien at email@example.com or call (734) 794-6150 ext. 41506. The CSACM is comprised of four state chapters: Michigan, Indiana, Ohio and Kentucky. It’s a network of citizens, professionals and organizations interested in community media issues, technology and content. The conference and trade show cultivates cooperative working relationships with neighboring communities, fosters new ideas among participants and exposes students, volunteers and professionals to new techniques, equipment and technology.
Click here for photos from the 2018 Conference & Trade Show. And Click here to view the 2018 Philo Festival of Media Arts Award Ceremony photos, videos and winner list!
The 2018 Keynote Presentation is now on YouTube! The keynote was by David Phillippi who is a former student of Alliance City Schools Media Arts Program. This presentation was during the annual conference & trade show in Alliance, Ohio. Hosted by Alliance City Schools, Channel 1022: Alliance & The Central States Region Alliance for Community Media. You can download the SD version of the presentation by clicking here.